
Mission and History
Learn who we are, why we exist, and how we continue to support public education across Baldwin County.
Our Mission
To invest in public education by bridging gaps, empowering educators, and promoting student success through community engagement, advocacy, and strategic partnerships.

Our Vision
We work toward a future where public education is fully supported, every student has what they need to thrive, and all schools are empowered to excel.

Our Values

Student-Centered
Everything we do starts with what is best for Baldwin County students.

Educator-Supported
We invest in the people who inspire and teach.

Barrier-Breaking
We remove the obstacles that stand in the way of learning.

Community-Led
We believe in the power of people working together for the public good.

Outcome-Driven
We focus on measurable change and long-term impact.

Integrity-Focused
We lead and execute with transparency, accountability, and trust.
Our Growth
Over the years, the Coalition has developed and supported initiatives that directly impact public education across Baldwin County.
2009
Coalition Formed
Advocated and led the VOTE YES CAMPAIGN, an emergency 3-year (2010-2013) penny sales tax referendum.
Led YES WE CAN BALDWIN COUNTY COMMUNITY ENGAGEMENT INITIATIVE, including 85 community conversations collecting the voices of almost 1,300 citizens.
2011
Community Agreement & Strategic Plan
Elected first BOARD OF DIRECTORS.
Received 501(c)3 APPROVAL from the IRS as a charitable organization.
Advocated and led the INVEST IN PROGRESS CAMPAIGN – extended penny sales tax an additional 5 years (2013-2018).
2013
First Contract & Executive Director
Hosted first BUSINESS ADVISORY COUNCIL.
Began hosting the GULF REGIONAL INNOVATIVE TEACHING CONFERENCE (GRITC)
2015
Build Baldwin Now & Task Force
Advocated and led SUPPORTING OUR SCHOOLS CAMPAIGN to renew 3 mill ad valorem.
Began coordinating ACT WORK READY COMMUNITIES INITIATIVE.
2017
Strategic Plan, Literacy & Recognition
Coordinated the STRATEGIC PLAN STEERING COMMITTEE – six meetings over two months to update the district’s Strategic Plan.
2019
Faith-Based Initiative, Funding & 10 Years
Achieved GuideStar’s Platinum Seal of Transparency
Survey of stakeholders to determine greatest needs and new initiatives to benefit our schools.
2021
Reserves, STEM & PALM Project
Day-long retreat of the seven education foundation boards of directors resulting in an organizational name, BALDWIN COUNTY EDUCATION COALITION.
2010
Vote Yes & Community Engagement
Published YES WE CAN COMMUNITY AGREEMENT, results of community conversations defining the schools we want, priorities for action and key strategies.
Developed a CO-OWNED STRATEGIC PLAN focusing on the five priorities for action.
Hosted first EDUCATION SUMMIT – learning forum to keep citizens informed and engaged.
2012
Board, 501(c)3 & Tax Extension
FIRST CONTRACT FOR SERVICES with Baldwin County Public Schools.
HIRED EXECUTIVE DIRECTOR.
Hosted first GOLF CLASSIC.
2014
Business & Teaching Initiatives
Advocated and led the BUILD BALDWIN NOW property tax referendum. Only 3 of the existing mills renewed, all others failed.
Organized and facilitated the COMMUNITY ADVISORY TASK FORCE.
17 RECOMMENDATIONS IN FIVE PRIORITY AREAS.
2016
School Support & Workforce Readiness
Advocated for the VOTE FOR ONE MILL CAMPAIGN
Led COMMUNITY CONVERSATIONS across Baldwin County for updating the district’s Strategic Plan – 12 meetings, 131 voices.
Awarded IMPACT 100 GRANT – $97,000 for Guided Reading Short Reads and Teacher Professional Development.
Hosted BUILDING A LEGACY OF LITERACY SUMMIT to create awareness and increase support for Guided Reading.
Began hosting ANNUAL TEACHER OF THE YEAR BANQUET to recognize every school’s Teacher of the Year.
2018
Strategic Plan Update
Launched FAITH-BASED INITIATIVE – an effort to connect churches with the schools in their local communities.
Launched ANNUAL INVESTORS CAMPAIGN to increase funding for programs.
Celebrated 10 years as an organization
Awarded IMPACT 100 GRANT – $101,000 to grow literacy-building classroom libraries in every elementary school in Baldwin County.
$494,000 IN LOCAL FOUNDATION GRANTS TO DATE.
2020
Transparency & Stakeholder Survey
Established reserve account to cover three months operating expenses.
Appointed to the Alabama STEM Council. (include AL STEM Image)
Defined PALM Project to address tangible needs of students
Our Growth
Over the years, the Coalition has developed and supported initiatives that directly impact public education across Baldwin County.
2009
Coalition Formed
Advocated and led the VOTE YES CAMPAIGN, an emergency 3-year (2010-2013) penny sales tax referendum.
Led YES WE CAN BALDWIN COUNTY COMMUNITY ENGAGEMENT INITIATIVE, including 85 community conversations collecting the voices of almost 1,300 citizens.
2011
Community Agreement & Strategic Plan
Elected first BOARD OF DIRECTORS.
Received 501(c)3 APPROVAL from the IRS as a charitable organization.
Advocated and led the INVEST IN PROGRESS CAMPAIGN – extended penny sales tax an additional 5 years (2013-2018).
2013
First Contract & Executive Director
Hosted first BUSINESS ADVISORY COUNCIL.
Began hosting the GULF REGIONAL INNOVATIVE TEACHING CONFERENCE (GRITC)
2015
Build Baldwin Now & Task Force
Advocated and led SUPPORTING OUR SCHOOLS CAMPAIGN to renew 3 mill ad valorem.
Began coordinating ACT WORK READY COMMUNITIES INITIATIVE.
2017
Strategic Plan, Literacy, & Recognition
Coordinated the STRATEGIC PLAN STEERING COMMITTEE – six meetings over two months to update the district’s Strategic Plan.
2019
Faith-Based Initiative, Funding, & 10 Years
Achieved GuideStar’s Platinum Seal of Transparency.
Survey of stakeholders to determine greatest needs and new initiatives to benefit our schools.
2021
Reserves, STEM, & PALM Project
Piloted Palm Project initiative in Foley feeder pattern to address students’ basic needs.
Launched Employee of the Month Program, recognizing outstanding school employees with monthly awards and community-supported gifts.
2023
Palm Project Expansion & Strategic Growth
Established the JLS International Vocational Scholarship Endowment with inaugural $250,000 gift.
Conducted a comprehensive investment review and engaged a professional financial advisor to manage the JLS Endowment.
Expanded Financial Investment Policy to strengthen long-term stewardship.
Hired the Coalition’s first Director of Operations.
Expanded Palm Project operations and relocated fulfillment to Baldwin County Public Schools warehouse to increase efficiency and capacity.
2025
JLS Vocational Scholarships & Palm Project Sustainability
Received additional $250,000 contribution to the JLS International Vocational Scholarship Endowment.
Completed a comprehensive brand refresh and developed a new brand standards kit.
Launched the Coalition’s redesigned website.
Produced two professional brand videos to enhance storytelling and community engagement.
Completed the Coalition’s first full independent financial audit.
Day-long retreat of the seven education foundation boards of directors resulting in an organizational name, BALDWIN COUNTY EDUCATION COALITION.
2010
Vote Yes & Community Engagement
Published YES WE CAN COMMUNITY AGREEMENT, results of community conversations defining the schools we want, priorities for action, and key strategies.
Developed a CO-OWNED STRATEGIC PLAN focusing on the five priorities for action.
Hosted first EDUCATION SUMMIT – learning forum to keep citizens informed and engaged.
2012
Board, 501(c)3 & Tax Extension
FIRST CONTRACT FOR SERVICES with Baldwin County Public Schools.
HIRED EXECUTIVE DIRECTOR.
Hosted first GOLF CLASSIC.
2014
Business & Teaching Initiatives
Advocated and led the BUILD BALDWIN NOW property tax referendum. Only 3 of the existing mills renewed; all others failed.
Organized and facilitated the COMMUNITY ADVISORY TASK FORCE.
17 RECOMMENDATIONS IN FIVE PRIORITY AREAS.
2016
School Support & Workforce Readiness
Advocated for the VOTE FOR ONE MILL CAMPAIGN
Led COMMUNITY CONVERSATIONS across Baldwin County for updating the district’s Strategic Plan – 12 meetings, 131 voices.
Awarded IMPACT 100 GRANT – $97,000 for Guided Reading Short Reads and Teacher Professional Development.
Hosted BUILDING A LEGACY OF LITERACY SUMMIT to create awareness and increase support for Guided Reading.
Began hosting ANNUAL TEACHER OF THE YEAR BANQUET to recognize every school’s Teacher of the Year.
2018
Strategic Plan Update
Launched FAITH-BASED INITIATIVE – an effort to connect churches with the schools in their local communities.
Launched ANNUAL INVESTORS CAMPAIGN to increase funding for programs.
Celebrated 10 years as an organization
Awarded IMPACT 100 GRANT – $101,000 to grow literacy-building classroom libraries in every elementary school in Baldwin County.
2020
Transparency & Stakeholder Survey
Established reserve account to cover three months of operating expenses.
Appointed to the Alabama STEM Council.
Facilitated committee that defined Palm Project, an initiative to address meeting tangible needs of students.
Became fiscal manager and facilitator of the Baldwin Proud Future Teacher Scholarship Fund.
2022
Palm Project & Employee Recognition
Expanded Palm Project countywide, serving all 43 public school campuses.
Awarded Impact 100 Grant—$105,000 to expand Palm Project by adding clothing essentials, including pants, shirts, jackets, underwear, socks, shoes, and belts.
Launched Education Champions fundraising event to grow and sustain the Baldwin Proud Future Teacher Scholarship Fund.
Initiated the Coalition’s annual financial audit review.
Updated the strategic plan to support organizational growth, including the creation of a Director of Operations position.
Adopted the Employee Handbook.
2024
JLS Scholarship Endowment & Operational Expansion
Received an additional $500,000 towards JLS International Vocational Scholarship Endowment.
Awarded inaugural JLS International Vocational Scholarships.
Launched Charity Chukkers fundraiser to strengthen long-term funding and sustainability of Palm Project.
2026
Brand, Storytelling, & Financial Stewardship
2009
Coalition Formed
Day-long retreat of the seven education foundation boards of directors resulting in an organizational name, BALDWIN COUNTY EDUCATION COALITION.
2010
Vote Yes & Community Engagement
Advocated and led the VOTE YES CAMPAIGN, an emergency 3-year (2010-2013) penny sales tax referendum.
Led YES WE CAN BALDWIN COUNTY COMMUNITY ENGAGEMENT INITIATIVE, including 85 community conversations collecting the voices of almost 1,300 citizens.
2011
Community Agreement & Strategic Plan
Published YES WE CAN COMMUNITY AGREEMENT, results of community conversations defining the schools we want, priorities for action and key strategies.
Developed a CO-OWNED STRATEGIC PLAN focusing on the five priorities for action.
Hosted first EDUCATION SUMMIT – learning forum to keep citizens informed and engaged.
2012
Board, 501(c)3 & Tax Extension
Elected first BOARD OF DIRECTORS.
Received 501(c)3 APPROVAL from the IRS as a charitable organization.
Advocated and led the INVEST IN PROGRESS CAMPAIGN – extended penny sales tax an additional 5 years (2013-2018).
2013
First Contract & Executive Director
FIRST CONTRACT FOR SERVICES with Baldwin County Public Schools.
HIRED EXECUTIVE DIRECTOR.
Hosted first GOLF CLASSIC.
2014
Business & Teaching Initiatives
Hosted first BUSINESS ADVISORY COUNCIL.
Began hosting the GULF REGIONAL INNOVATIVE TEACHING CONFERENCE (GRITC)
2015
Build Baldwin Now & Task Force
Advocated and led the BUILD BALDWIN NOW property tax referendum. Only 3 of the existing mills renewed, all others failed.
Organized and facilitated the COMMUNITY ADVISORY TASK FORCE.
17 RECOMMENDATIONS IN FIVE PRIORITY AREAS.
2016
School Support & Workforce Readiness
Advocated and led SUPPORTING OUR SCHOOLS CAMPAIGN to renew 3 mill ad valorem.
Began coordinating ACT WORK READY COMMUNITIES INITIATIVE.
2017
Strategic Plan, Literacy & Recognition
Advocated for the VOTE FOR ONE MILL CAMPAIGN
Led COMMUNITY CONVERSATIONS across Baldwin County for updating the district’s Strategic Plan – 12 meetings, 131 voices.
Awarded IMPACT 100 GRANT – $97,000 for Guided Reading Short Reads and Teacher Professional Development.
Hosted BUILDING A LEGACY OF LITERACY SUMMIT to create awareness and increase support for Guided Reading.
Began hosting ANNUAL TEACHER OF THE YEAR BANQUET to recognize every school’s Teacher of the Year.
2018
Strategic Plan Update
Coordinated the STRATEGIC PLAN STEERING COMMITTEE – six meetings over two months to update the district’s Strategic Plan.
2019
Faith-Based Initiative, Funding & 10 Years
Launched FAITH-BASED INITIATIVE – an effort to connect churches with the schools in their local communities.
Launched ANNUAL INVESTORS CAMPAIGN to increase funding for programs.
Celebrated 10 years as an organization
Awarded IMPACT 100 GRANT – $101,000 to grow literacy-building classroom libraries in every elementary school in Baldwin County.
$494,000 IN LOCAL FOUNDATION GRANTS TO DATE.
2020
Transparency & Stakeholder Survey
Achieved GuideStar’s Platinum Seal of Transparency
Survey of stakeholders to determine greatest needs and new initiatives to benefit our schools.
2021
Reserves, STEM & PALM Project
Established reserve account to cover three months operating expenses.
Appointed to the Alabama STEM Council. (include AL STEM Image)
Defined PALM Project to address tangible needs of students
2022
Voluptatem Accusantium
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
2023
Voluptatem Accusantium
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
2024
Voluptatem Accusantium
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
2025
Voluptatem Accusantium
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Our Growth
Over the years, the Coalition has developed and supported initiatives that directly impact public education across Baldwin County.
Our Growth
Over the years, the Coalition has developed and supported initiatives that directly impact public education across Baldwin County.
2009
Coalition Formed
Day-long retreat of the seven education foundation boards of directors resulting in an organizational name, BALDWIN COUNTY EDUCATION COALITION.
2010
Vote Yes & Community Engagement
Advocated and led the VOTE YES CAMPAIGN, an emergency 3-year (2010-2013) penny sales tax referendum.
Led YES WE CAN BALDWIN COUNTY COMMUNITY ENGAGEMENT INITIATIVE, including 85 community conversations collecting the voices of almost 1,300 citizens.
2011
Community Agreement & Strategic Plan
Published YES WE CAN COMMUNITY AGREEMENT, results of community conversations defining the schools we want, priorities for action and key strategies.
Developed a CO-OWNED STRATEGIC PLAN focusing on the five priorities for action.
Hosted first EDUCATION SUMMIT – learning forum to keep citizens informed and engaged.
2012
Board, 501(c)3 & Tax Extension
Elected first BOARD OF DIRECTORS.
Received 501(c)3 APPROVAL from the IRS as a charitable organization.
Advocated and led the INVEST IN PROGRESS CAMPAIGN – extended penny sales tax an additional 5 years (2013-2018).
2013
First Contract & Executive Director
FIRST CONTRACT FOR SERVICES with Baldwin County Public Schools.
HIRED EXECUTIVE DIRECTOR.
Hosted first GOLF CLASSIC.
2014
Business & Teaching Initiatives
Hosted first BUSINESS ADVISORY COUNCIL.
Began hosting the GULF REGIONAL INNOVATIVE TEACHING CONFERENCE (GRITC)
2015
Build Baldwin Now & Task Force
Advocated and led the BUILD BALDWIN NOW property tax referendum. Only 3 of the existing mills renewed, all others failed.
Organized and facilitated the COMMUNITY ADVISORY TASK FORCE.
17 RECOMMENDATIONS IN FIVE PRIORITY AREAS.
2016
School Support & Workforce Readiness
Advocated and led SUPPORTING OUR SCHOOLS CAMPAIGN to renew 3 mill ad valorem.
Began coordinating ACT WORK READY COMMUNITIES INITIATIVE.
2017
Strategic Plan, Literacy & Recognition
Advocated for the VOTE FOR ONE MILL CAMPAIGN
Led COMMUNITY CONVERSATIONS across Baldwin County for updating the district’s Strategic Plan – 12 meetings, 131 voices.
Awarded IMPACT 100 GRANT – $97,000 for Guided Reading Short Reads and Teacher Professional Development.
Hosted BUILDING A LEGACY OF LITERACY SUMMIT to create awareness and increase support for Guided Reading.
Began hosting ANNUAL TEACHER OF THE YEAR BANQUET to recognize every school’s Teacher of the Year.
2018
Strategic Plan Update
Coordinated the STRATEGIC PLAN STEERING COMMITTEE – six meetings over two months to update the district’s Strategic Plan.
2019
Faith-Based Initiative, Funding & 10 Years
Launched FAITH-BASED INITIATIVE – an effort to connect churches with the schools in their local communities.
Launched ANNUAL INVESTORS CAMPAIGN to increase funding for programs.
Celebrated 10 years as an organization
Awarded IMPACT 100 GRANT – $101,000 to grow literacy-building classroom libraries in every elementary school in Baldwin County.
2020
Transparency & Stakeholder Survey
Achieved GuideStar’s Platinum Seal of Transparency
Survey of stakeholders to determine greatest needs and new initiatives to benefit our schools.
2021
Reserves, STEM & PALM Project
Established reserve account to cover three months operating expenses.
Appointed to the Alabama STEM Council. (include AL STEM Image)
Defined PALM Project to address tangible needs of students
2022
Palm Project & Employee Recognition
Piloted Palm Project initiative in Foley feeder pattern to address students’ basic needs
Launched Employee of the Month Program, recognizing outstanding school employees with monthly awards and community-supported gifts
2023
Palm Project Expansion & Strategic Growth
Expanded Palm Project countywide, serving all 43 public school campuses
Awarded Impact 100 Grant - $105,000 to expand Palm Project by adding clothing essentials including pants, shirts, jackets, underwear, socks, shoes, and belts
Launched Education Champions fundraising event to grow and sustain the Baldwin Proud Future Teacher Scholarship Fund
Initiated the Coalition’s annual financial audit review
Updated the strategic plan to support organizational growth, including the creation of a Director of Operations position.
Adopted the Employee Handbook
2024
JLS Scholarship Endowment & Operational Expansion
Established the JLS International Vocational Scholarship Endowment with inaugural $250,000 gift
Conducted a comprehensive investment review and engaged a professional financial advisor to manage the JLS Endowment
Expanded Financial Investment Policy to strengthen long-term stewardship
Hired the Coalition’s first Director of Operations
Expanded Palm Project operations and relocated fulfillment to Baldwin County Public Schools warehouse to increase efficiency and capacity
2025
JLS Vocational Scholarships & Palm Project Sustainability
Received an additional $500,000 towards JLS International Vocational Scholarship Endowment
Awarded inaugural JLS International Vocational Scholarships
Launched Charity Chukkers fundraiser to strengthen long-term funding and sustainability of Palm Project
2026
Brand, Storytelling & Financial Stewardship
Received additional $250,000 contribution to the JLS International Vocational Scholarship Endowment
Completed a comprehensive brand refresh and developed a new brand standards kit
Launched the Coalition’s redesigned website
Production two professional brand videos to enhance storytelling and community engagement
Completed the Coalition’s first full independent financial audit